From the Team
Honest advice from Ruben, Jay, and Dennis — three craftsmen who've seen every flooring situation Florida can throw at a home.
Buyer's GuideScratch-resistant, waterproof, and refinishable — not every floor checks all three boxes. Jay breaks down which flooring types survive dogs in the real world, and what finish choices make hardwood livable with pets.
Buyer's GuideThe two rooms that see the most water. Ruben walks through which flooring options hold up in Florida kitchens and bathrooms — and which ones to avoid, regardless of what the showroom salesperson tells you.
Buyer's GuideThey look similar at the store, but they perform very differently — especially in Florida. Jay explains the real differences between LVP, laminate, and SPC, and why one of them has no business being in a Florida home.
TrendsWhite oak still leads, but the way people are finishing it has shifted. Jay breaks down what's trending in stain colors and finishes — and what actually holds up in Florida homes.
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